As I mentioned in my previous post, Seth Godin recently launched a private online community (or “triiibe”) for marketers, leaders, and anyone else interested as a way to market his new book (on marketing). More information about it here.
I thought this was an interesting idea (okay, I may have used the word “brilliant”) when I read about it on Seth’s blog and now I’m a member of the “Triiibe.” However, after thinking about the concept a bit more, I have a few concerns. Yes, it seems like a good idea in theory but I’m not convinced the way Seth has gone about creating his Triiibe will yield the desired results.
The inherent problem in Seth’s Triiibe is the way members were selected:
- Seth only announced the Triiibe on his blog and membership was open for 2 days (which means only regular readers of the blog had the opportunity to join)
- To join the tribe, readers had to pre-order Seth’s new book, “to create a small hurdle to get the right people in the door.” This isn’t a horrible idea but it’s the wrong kind of hurdle – easy to implement but does little to serve its expressed purpose (to get quality contributors in the tribe).
The issue at hand can best be represented by a good old fashioned Venn Diagram…
It’s very possible that I’m not giving Seth and his readership the credit they deserve – marketing hacks like me actually make up only a small minority of his following, and his hurdles are well thought out and effective. I truly hope this is the case, we’ll see…
Update: An interesting dialogue is taking place in the comments section with people from both sides (including one of Seth’s current interns) weighing in
Update #2: Mr. Seth Godin himself dropped by