There is one thing we are not going away [from], and it is the consumption of music increases, while revenue declines. It can not be explained in any way other than that the illegal downloading is over the legal sale of music
Translation: According to Bjørn, illegal downloads are responsible for declining revenues in the music industry.
Simply put, Bjørn Rogstad is an idiot.
The music industry is losing money because its distribution platform has fundamentally changed over the past 15 years. This is not an opinion but a fact. A fact that is even understood by the record labels.
The biggest difference is evidenced by services like Pandora, Playlist, and MySpace Music; namely that people can legally listen to whatever music they choose for free. There is
no longer less of a need to buy music albums or tracks because they can be streamed live, on demand, over the internet.
It is unfortunate that this blatant falsehood of so-called illegal music downloads is still given weight in public discourse, but I guess that’s what happens when a marketer/promoter is charged with talking business strategy.